• Nike iD Flagship Image
    © Paul Warchol Photography
  • Nike iD Flagship Image
    © Paul Warchol Photography
  • Nike iD Flagship Image
    © Paul Warchol Photography
  • Nike iD Flagship Image
    © Paul Warchol Photography
  • Nike iD Flagship Image
    © Paul Warchol Photography
  • Nike iD Flagship Image
    © Paul Warchol Photography
  • Nike iD Flagship Image
    © Paul Warchol Photography

Nike iD Flagship

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LED was tapped to design the original NIKE ID Studio, Nike's first serious foray into offering a "premium" customer experience. The goal was to mediate between the worlds of sport and luxury while staying authentic to both. LED employed an extensive but subtle graphic presence to weave the brand into every element of the space. Significant portions of the construction, including the facade, were prefabricated off site to shorten construction time.

Project Team

  • Christopher Connock
  • Michael Gibson

Client

Nike Inc.

Location

New York

Size

1000 sf

Date

2005

Consultants

  • Agouti Construction Consultants

    Code Consultant

  • Desu Design

    Metal Fabricator

Awards

2005 Communication Arts, Environmental Design Award

Publications

Fine Fabric: Delicate Materials

Shop! Best of Store Design

Ultimate New York Design

Dress Code - Interior Design for Fashion Shops

Frame Magazine

Interni

Communication Arts Design Annual 46

Architectural Record

City Magazine

New York Times Magazine

Artravel #35