Nike iD Flagship
LED was tapped to design the original NIKE ID Studio, Nike's first serious foray into offering a "premium" customer experience. The goal was to mediate between the worlds of sport and luxury while staying authentic to both. LED employed an extensive but subtle graphic presence to weave the brand into every element of the space. Significant portions of the construction, including the facade, were prefabricated off site to shorten construction time.
Project Team
- Christopher Connock
- Michael Gibson
Client
Nike Inc.
Location
New York
Size
1000 sf
Date
2005
Consultants
-
Agouti Construction Consultants
Code Consultant
-
Desu Design
Metal Fabricator
Awards
2005 Communication Arts, Environmental Design Award
Publications
Fine Fabric: Delicate Materials
Dress Code - Interior Design for Fashion Shops
Frame Magazine
Interni
Communication Arts Design Annual 46
Architectural Record
City Magazine
New York Times Magazine