Jordan Flagship
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The Jordan Brand has never had its own physical or retail presence, presenting a well established brand on the one hand, and a clean slate on the other. LED developed a 20,000 sf flagship design to be located on 125th Street next to the Apollo theater. Drawing on the rich and colorful brand history, LED conceived a retail environment as destination,<br /> incorporating various levels of retail, a home for street-ball tournaments on the roof, configurability for large and small<br /> events, a café, and community out-reach component.<br />
Project Team
- Christopher Connock
Client
Nike Inc.
Location
New York
Size
20000 sf
Date
2006